Love x Fashion

Get Ready for our Black Friday & Cyber Week Sale Party!
Our biggest sales event of the year! Black Friday & Cyber Week sale is just around the corner and we want to make sure you're ready! Here's everything you need to know and what to do to be prepared! This will be the first time all year that we're having a site-wide sale! 😱
Meet our Sedona Collection
Introducing Sedona Collection. Every piece in the collection is inspired by Sedona's unique and iconic beauty. We're proud to have designed new intricate cozy styles to layer with our favorite performance pieces -- embracing the change in season with comfort and style.
This Season's Draft Picks: Your Love Fitness Favorites
We wanted to show off YOUR favorite products! All of the pieces shown were voted for (via Instagram stories) by the amazing Love Fitness community. Thank you so much for participating in this interactive experience, it was an absolute pleasure to showcase your voice!
Support No Matter How You Sweat: Meet our Sports Bras
A good bra is like a friend: hard to find, comfortable, supportive, always lifts you up, makes you look better, never lets you down or leaves you hanging, and always close to your heart. Our Sports Bras will keep you supported through it all.
Meet our Bloom Collection
Embrace your true colors in full bloom. Introducing a collection with versatility in styles and vibrant colors. Created to nourish your mind, body, and soul with flowy and airy fabrics as you cultivate your next season of life.
Manifesting: Crystals & Outfits that Align With Your Intention
We're all about putting in positive energy into the world and aligning our focus with our intentions. Manifest your goals with these outfits that match with the aesthetic and vibe of your favorite crystals.
How to Style Your Oversized Scrunchie
The best way to complete your go-to outfit is with the perfect accessories and a smile! Here's our favorite ways to upgrade our go-to outfits with our oversized scrunchies!
Shop by Vibe
Looking for the perfect Valentine's and Galentine's gifts? We got you covered! There's something for everyone! Here's some of our top picks for you and the ladies in your lives depending on their style and vibe!
New! Impact Collection Lookbook
Inspired by Earth tones and our ultra cool fabrics, we've created our newest collection to help you feel empowered as you make your impact on this great, big world!
New! Fierce & Wild Collection Lookbook
Our fierce & wild collection embodies the essence of bringing a fierce energy & passion in a loving force that can’t be reckoned with. Every piece in our collection is designed toexemplify the side of you that makes you feel empowered, confident & bold.
New! Resilient Seamless Lookbook

You are strong. You are fearless. You are resilient. Welcome in our new Resilient collection featuring the seamless designs you know and love, in 4 for new colors!

New! Urban Collection Lookbook
Our newest collection embodying the urban vividness; 5 NEW beautiful colors for our top selling urban seamless sports bra and leggings!
NEW! Make Waves Collection Lookbook
Make waves in these stunning new activewear pieces - inspired by the gorgeous ocean in Hawai'i. This collection features stunning Sports Bras, Leggings, Shorts, Active Crop Tops, and Tees - all designed with attention to detail.
NEW! Fierce & Sweet Collection Lookbook
It's here! Bring out your inner queen and show your fierce or sweet side with our newest drop! Be fierce. Stay sweet.
A mix of fierce and sweet served up just for you! Check out our lookbook, featuring our newest collection!
Spring Into Summer - New Arrivals Lookbook
Spring into Summer with these gorgeous looks featuring our Newest Arrivals. Mix and match our latest Orchid color and Diamond print - beautiful together and separate for endless outfit combinations!
Pineapple Collection Lookbook
Urban Seamless Capris Lookbook
Say "aloha" to our Spring Essentials - Urban Seamless Capris and Rebel Sports Bra. Style these items together or separate for your #OOTD!
Sneak a Peek! New Items Coming Soon!
Launched April 7th, 2020! New Love Knot Tank & Kai Sports Bras! Mix and match colors to make endless outfit combinations. Here are some of our favorite outfits from these pieces!