Fighting for a Cause

Every effort, no matter how small, contributes to a greater purpose.

Passion Meets Purpose

We are forever humbled to have the opportunity to share our wonderful designs with individuals around the world.  Love Fitness Apparel's foundation is strongly built on our mantra -  Work Hard. Stay Humble. Spread Aloha.

It is our goal to make a positive impact in our community and use our platform to uplift others. As our business grows, we are constantly looking for ways to do more and always elevate. While our efforts may be little, our hearts for the causes we raise awareness for are priceless.

Where we Donate

We put a lot a lot of thought into choosing what people and organizations to support for our campaigns. We prefer donating DIRECTLY to individuals we find off gofundme, making a direct impact in lives, versus to a middle-man. This way, we know where exactly the money we raise goes.

Just a friendly reminder — we’re a small family business, not a corporation. Our goal is to always be transparent, honest, and humble about what we are doing. Please do not hesitate to shoot us an email if you have ideas or feedback on how we can better serve our community. Thank you for your continued support and love!

Below are some of our campaigns and efforts over the years. We're so proud to have supported these causes.

October 2023

Breast Cancer Awareness

*Campaign currently in progress*

Our New Pink Collection is dedicated to Crystal's grandma, who had to undergo a double mastectomy. She is an incredible person and survivor. We want for all those affected to feel the love & support of their community to stay strong.

Through our latest Pink Collection, we'll be donating a portion of our proceeds to an individual fighting breast cancer.

We’re so proud & excited to share our Pink Collection: Proceeds from all the new styles in pink will be donated to an individual affected with Breast Cancer. 💗🥺

August 2023

Kōkua Maui

If you're not connected with what has been happening, beginning on August 8th our neighboring island Maui, a picturesque Hawaiian paradise with rich history, witnessed devastating wildfires fueled by dry conditions and strong winds. We urge you to educate yourself on how vast the devastation of these fires has really been.

In efforts to support the local community in Maui, we hosted a "giveaway" where we donated $1 on behalf of each like. We were able to donate over $1.6k to different local Maui families affected by the fires. Below are some resources for you to help.

September 2021

Tides Collection Campaign

For all of our Tides Collection pieces, they were designed with inspiration from our 'aina - 'Hawaiian Islands' and created to celebrate its culture, history & beauty. In an effort to preserve and protect both our 'aina and Hawaiian culture, a portion of every piece sold in this collection was donated, reaching over $1k by the end of our campaign. In considering so many amazing local causes, we came to the decision of donating to both Project Hawaii and Oahu Land Conservation.

October 2020

Breast Cancer Awareness

We released a Limited Edition Empowered Women Breast Cancer Collection, where we donated a portion of our proceeds towards Colleen Rossa-Perez, who was a nurse for 10 years — dedicating her life to helping heal others and needing help on her journey to healing.

With the help of our beautiful customers from all over the world, we've worked together to donate to this beautiful individual. Read more about Colleen's story here:

October 2015

Breast Cancer Awareness

Because of you, we helped make a difference. For Breast Cancer Month, we spent hours researching where to donate funds we have raised. Upon finding Sarah Whitney's story, we knew we just had to help.

She was diagnosed with Stage 3 Cancer while she was pregnant with her son. She had to endure chemo and a mastectomy for the duration of her pregnancy. After giving birth, her son was able to attach and breast feed from Sarah’s single breast for just a little while before she has to stop breast feeding to resume chemo.

We are so grateful to have been able to support Sarah in her fight. Read more about Sarah's story here:

September 2015

Help Diane Make Her Last Wish Come True

September is Childhood cancer awareness month. We raised funds for Diane Nguyen @iliketoytles, who is fighting terminal Leukemia, to help fulfill her last wish. With your help, In just two days we donated $10 from every order and raised $600 for this courageous and beautiful individual! 

October 2014

Breast Cancer Awareness

Love Fitness is a proud supporter of Breast Cancer Awareness month in October. We wanted to do something really special and launched a preorder sale on Pink Beast Mode Performance Socks and I WEAR PINK TEE. With all your help, we donated $1 of each item sold, reaching $500, for Rachell Mac.

Rachell was undergoing chemotherapy during the time of our donation and we are so proud to have contributed to helping raise funds for her medical cost! Mahalo with all our hearts! Read more about Rachell's story here:

Mahalo nui loa for supporting us & our efforts to make a difference!