Passion Meets Purpose
We are forever humbled to have the opportunity to share our wonderful designs with individuals around the world. Love Fitness Apparel's foundation is strongly built on our mantra - Work Hard. Stay Humble. Spread Aloha.
It is our goal to make a positive impact in our community and use our platform to uplift others. As our business grows, we are constantly looking for ways to do more and always elevate. While our efforts may be little, our hearts for the causes we raise awareness for are priceless.
CAUSES WE SUPPORT
Protecting Our Planet
we believe in taking care of the land that takes care of us. That’s why we’re proud to support global efforts to combat climate change, preserve our natural resources, and protect wildlife. We’ve partnered with initiatives like The Petition Site’s environmental campaigns to raise awareness and take action toward a healthier planet. Every small step matters—join us in standing up for the future of our Earth.
Cruelty-Free Commitment
We believe that kindness extends beyond humans—it includes every living being. That’s why we’re proud to support PETA and their mission to end animal cruelty, promote compassionate choices, and protect those without a voice. From ethical treatment to sustainable living, we’re committed to being part of the change. Together, we can create a more compassionate world for all creatures.
✊🏽 Equality for All
We stand in solidarity with the Black Lives Matter movement and are committed to advocating for justice, equity, and human rights. At Love Fitness, we believe in using our platform to uplift voices, support change, and create space for conversations that matter. Together, we can help build a more inclusive and compassionate future.
Aloha Tree Alliance
We’re proud to support Aloha Tree Alliance a Hawai’i based non-profit organization dedicated to mitigating climate change and their mission to restore native forests, protect natural ecosystems, and perpetuate Hawaiian cultural practices. Their work helps preserve the beauty and biodiversity of Hawai‘i for generations to come. Together, we’re planting seeds of change—one tree at a time.
Where we Donate
We put a lot a lot of thought into choosing what people and organizations to support for our campaigns. We prefer donating DIRECTLY to individuals we find off gofundme, making a direct impact in lives, versus to a middle-man. This way, we know where exactly the money we raise goes.
Just a friendly reminder — we’re a small family business, not a corporation. Our goal is to always be transparent, honest, and humble about what we are doing. Please do not hesitate to shoot us an email if you have ideas or feedback on how we can better serve our community. Thank you for your continued support and love!
Below are some of our campaigns and efforts over the years. We're so proud to have supported these causes.
Breast Cancer Awareness
*Campaign currently in progress*
Our New Pink Collection is dedicated to Crystal's grandma, who had to undergo a double mastectomy. She is an incredible person and survivor. We want for all those affected to feel the love & support of their community to stay strong.
Through our latest Pink Collection, we'll be donating a portion of our proceeds to an individual fighting breast cancer.
Kōkua Maui
If you're not connected with what has been happening, beginning on August 8th our neighboring island Maui, a picturesque Hawaiian paradise with rich history, witnessed devastating wildfires fueled by dry conditions and strong winds. We urge you to educate yourself on how vast the devastation of these fires has really been.
In efforts to support the local community in Maui, we hosted a "giveaway" where we donated $1 on behalf of each like. We were able to donate over $1.6k to different local Maui families affected by the fires. Below are some resources for you to help.
Tides Collection Campaign
For all of our Tides Collection pieces, they were designed with inspiration from our 'aina - 'Hawaiian Islands' and created to celebrate its culture, history & beauty. In an effort to preserve and protect both our 'aina and Hawaiian culture, a portion of every piece sold in this collection was donated, reaching over $1k by the end of our campaign. In considering so many amazing local causes, we came to the decision of donating to both Project Hawaii and Oahu Land Conservation.
Breast Cancer Awareness
We released a Limited Edition Empowered Women Breast Cancer Collection, where we donated a portion of our proceeds towards Colleen Rossa-Perez, who was a nurse for 10 years — dedicating her life to helping heal others and needing help on her journey to healing.
With the help of our beautiful customers from all over the world, we've worked together to donate to this beautiful individual. Read more about Colleen's story here:
Breast Cancer Awareness
Because of you, we helped make a difference. For Breast Cancer Month, we spent hours researching where to donate funds we have raised. Upon finding Sarah Whitney's story, we knew we just had to help.
She was diagnosed with Stage 3 Cancer while she was pregnant with her son. She had to endure chemo and a mastectomy for the duration of her pregnancy. After giving birth, her son was able to attach and breast feed from Sarah’s single breast for just a little while before she has to stop breast feeding to resume chemo.
We are so grateful to have been able to support Sarah in her fight. Read more about Sarah's story here:
Help Diane Make Her Last Wish Come True
Love Fitness is a proud supporter of Breast Cancer Awareness month in October. We wanted to do something really special and launched a preorder sale on Pink Beast Mode Performance Socks and I WEAR PINK TEE. With all your help, we donated $1 of each item sold, reaching $500, for Rachell Mac.
Rachell was undergoing chemotherapy during the time of our donation and we are so proud to have contributed to helping raise funds for her medical cost! Mahalo with all our hearts! Read more about Rachell's story here:
Help Diane Make Her Last Wish Come True
September is Childhood cancer awareness month. We raised funds for Diane Nguyen @iliketoytles, who is fighting terminal Leukemia, to help fulfill her last wish. With your help, In just two days we donated $10 from every order and raised $600 for this courageous and beautiful individual!
