Our Ohana

Work Hard. Stay Humble. Spread Aloha.

Behind the brand

In Hawai'i, "Ohana" means more than just a traditional family, but the family you choose, bound together by genuine compassion and support of each other. At Love Fitness Apparel, we began as a family business, operated by husband and wife, but have grown our team into a beautiful ohana of unique individuals. We are ecstatic to share our ohana with you!

CRYSTAL GOODE, OWNER & PRODUCT DEVELOPMENT EXECUTIVE

Mother. Designer. Adventurer. Biology Nerd, Harry Potter & Star Trek obsessed. Received a Masters degree at Grand Canyon University. “Work hard. Stay Humble. Spread Aloha & laugh a lot along the way.”

BRANDON GOODE, OWNER & LOGISTICS EXECUTIVE

Brandon is a proud hubby, family man and US Navy Veteran. He obtained his MBA from Hawaii Pacific University. Brandon is a travel lover with 16 Countries and 23 States visited and a goal of 100 more! A food Lover that won't say no to that slice of pizza. Lives by "don't take it so serious bruh."

ASHLEY HARTSFIELD, CREATIVE ASSISTANT

A light video game, musical, and anime fan. Always enjoys a good serving of pasta. Ashley's an '03 baby with a love of family, friends, and her "potaggo" (potato + doggo) Mason. She gives a helping hand to the design team and goes into every day eager to learn!

“Shoot for the moon. Even if you miss, you'll land among the stars.”

JUSTICE GOODE, PRODUCTION ASSISTANT

The brand owners wild child who is passionately dedicated to drumming. Spends all his free time helping his hard working parents build their businesses. Super energetic, goal oriented and takes care of the the Chief Barketing Officer by giving him French fries, nice long walks and belly rubs.

KALOHE, CHIEF BARKETING OFFICER

Kalohe, named after the word that means "little rascal" in Hawaiian, is the office mascot, specializing in emotional support and his impressive pig impression. Thiccccc and loves Spam Musubi.

Love Fitness Apparel is proudly family owned, veteran owned, minority owned, and woman owned. We are passionate about the members of our team and the unique skillset each person contributes.

Our ohana embraces the spirit of aloha in our interactions with each other, our customers, and our affiliates. Our goal is to inspire those to spread aloha as well as lead confident lives.

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