Black Friday · Wed 11/18 · 10am HST

Your Black Friday game plan

Up to 85% off + 30% off sitewide, Nov 18 – Dec 2. Here's how to shop first and score your size.

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It's live. Go go go!

Nov. 18 @ 10am HST · 12pm PT · 3pm ET

Add reminderHow to prepShop all deals
Shop early, popular sizes go fastFree gift on orders $100+Up to 85% off · 11/18 – 12/2Shop early, popular sizes go fastFree gift on orders $100+Up to 85% off · 11/18 – 12/2Shop early, popular sizes go fastFree gift on orders $100+Up to 85% off · 11/18 – 12/2Shop early, popular sizes go fastFree gift on orders $100+Up to 85% off · 11/18 – 12/2

A little mahalo from us

Free gift drops

Spend $100 or more and we'll add a free gift to your order. We're switching up the gift throughout the sale, so the one you get depends on when you shop.

Sweet Heart Ribbed Top – Strawberry Cream
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Shh… unlocks Nov 18 – 20 🤫
Gift 1Locked
Nov 18 – 20
Sweet Heart Ribbed Top – Strawberry Cream
Mystery gift · tap for a hint
Aloha Dad Hat – Surprise Color
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Shh… unlocks Nov 21 – 24 🤫
Gift 2Locked
Nov 21 – 24
Aloha Dad Hat – Surprise Color
Mystery gift · tap for a hint
Dreamy Ribbed Crop Long Sleeve – Lullaberry
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Shh… unlocks Nov 25 – 28 🤫
Gift 3Locked
Nov 25 – 28
Dreamy Ribbed Crop Long Sleeve – Lullaberry
Mystery gift · tap for a hint
Pineapple Runners – Dusty Blue
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Shh… unlocks Nov 29 – Dec 2 🤫
Gift 4Locked
Nov 29 – Dec 2
Pineapple Runners – Dusty Blue
Mystery gift · tap for a hint

One gift per order, while supplies last. $100 is before taxes & shipping.

Every deal at a glance

The deal breakdown

Tap a deal to jump to it. Plan your cart now, because every deal unlocks Wed 11/18 at 10am HST.

Shop first, shop smart

How to prep before Wednesday

Popular sizes go fast. Do these four things now and you'll be checking out while everyone else is still scrolling.

01 Create your account Save your address & payment so you can check out in seconds on Wednesday.Sign up →02 Build your wishlist Tap the ♡ on every style you love now, then shop your list the second we go live.Start my list →03 Know your size Check the size guide on each product page now, so you're not guessing when sizes start selling out.Browse styles →04 Set your reminder Add the sale to your calendar and we'll ping you right before 10am HST.Add reminder →
Crystal's picks

From the owner

Crystal's picks

Aloha! I'm Crystal, and I design every Love Fitness piece from our little corner of O'ahu. These are the styles I personally can't stop wearing, and the ones I'd grab first this Black Friday.

xo, Crystal
State of Aloha Sweatshirt - Strawberry CreamMy #1

State of Aloha Sweatshirt - Strawberry Cream

“I'm obsessed with the soft pink color and teddy plush fabric but love a tone on tone finish with all the small deatils”

$70$48.99Black Friday price
Kailani Sports Bra - Pink Hibiscus MonsteraCrystal's fave

Kailani Sports Bra - Pink Hibiscus Monstera

“I spent 2 years designing this print & one thing that makes it unique is that it's not a seamless design making every shorts one of a kind.”

$50$34.99Black Friday price
Pink Hibiscus Monstera RunnersVery limited quantities

Pink Hibiscus Monstera Runners

“Not only do I love this print, I love the versatility of this fabric. Perfect for hiking, going out and taking a dip in the ocean.”

$55$37.99Black Friday price
Makai Leggings - Deep OceanSample sale exclusive

Makai Leggings - Deep Ocean

“Talk about throw back design from our Tides Collection 10 years ago. These were apart of our sample sale & the last remaining pieces.”

$60$9.99Black Friday price

From our 'ohana to yours

Shop small. Shop local. Shop aloha.

We’re a small, veteran-owned family business on the island of O’ahu. Every style is designed by us, inspired by you, and made with a touch of aloha. This Black Friday, every order, big or small, means the world to us and is packed with love by our family. Mahalo for shopping small with us.

Know before you shop

The need-to-knows

Shop early, popular sizes go fast!

Our most-loved styles and sizes sell out quickly during Black Friday, and as a small business, once they're gone, they're gone. Prep your wishlist and shop right at 10am HST for the best selection.

When does the sale start and end?

Wed 11/18 at 10am HST (12pm PT / 3pm ET) through Wed 12/2 at 11:59pm HST.

How do I get a free gift?

Spend $100 or more and get a free gift with your order. There are 4 different gifts, and the one you get depends on the day you order: Gift 1 (Nov 18–20), Gift 2 (Nov 21–24), Gift 3 (Nov 25–28), Gift 4 (Nov 29–Dec 2). One gift per order, while supplies last. Gift will be automatically added but PLEASE MAKE SURE TO SELECT YOUR SIZE on items that need size selected.

Do I need a code for sale prices?

Nope! Sale prices show automatically on the site. Can not be combined with any other discount code.

Can I return sale items?

All styles not included in the SALES ITEMS collection can be returned & exchanged.

When will my order ship?

Every order is packed with love by our family.  Order will ship out within 24-48 hours from order placed. During our BFCM sale, there is no free shipping since all products are heavily discounted already.

See you WednesdayHappy shopping, 'ohana

Set your reminder, shop early, and mahalo for shopping small. 🤍

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