COMIN' IN HOT 🔥 BLACK FRIDAY SALE
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SALE BEGINS: NOV. 24 @ 9AM HST
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RING. RING. BLACK FRIDAY SALE

Aloha bestie, our Hottest Sale of the Year begins: Nov. 24 @ 9am HST. Thank you for choosing our small family business. You’re not just a customer—you’re part of the heart & soul of what we do.

Take on your day with confidence

Styles for movement & every moment in between.

Stay cool & vibrant

PINK AND
LAVENDER

DESIGNED IN HAWAI'I BY US. INSPIRED BY YOU.

We are a small family business located on the beautiful island of Oahu, Hawai'i. Our pieces are meticulously crafted with a touch of aloha in every detail. Each style and collection is uniquely designed by us; inspired by you. We aim for you to feel empowered, confident, and beautiful.

WILDFLOWER
COLLECTION

Designed for endless summer adventures.

SUNCHASER
ACTIVE DRESS

Sunshine Ready. Adventure approved.

Engineered to feel more you: for movement & every moment in between

Pineapple Collection

All our beautifully designed shorts. Versatile, functional & super cute.

Your new go-to

Shorts that move freely with you. Embrace comfort & confidence.

Most popular styles

Get ready to shop your heart out with our top favorite 5 star reviewed styles.

daydream
collection

Soft textures that seamlessly blend versatily with cuteness & dreamy styles.

Love Fitness Apparel

Embrace your
uniqueness

When it's a feel good style you're looking for, we've got you covered.

BEAUTIFULLY YOU.

Every body is worth celebrating! We're here to help in changing the narrative around beauty standards. Here's the facts. We are all beautiful in our own ways and you can rock any piece of clothing that makes you feel empowered, beautiful, and more "you".

Maui Relief Efforts

If you have ever been to Maui and been through Lāhainā - it was truly such a special place. The small town, historical buildings, enriched Hawaiian history, the people, the homes, family businesses, beautiful banyan trees – all severally devastated. We're sending our thoughts and all our aloha to the families impacted by the wildfires.

Something we really love about the spirit of aloha is how we've witnessed our community in Oahu come together in support of Maui and even witnessing how much you all – in our amazing and supportive Love Fitness ohana – have taken time to reach out to us asking how you can help.