As a local Hawaiian brand - it's important for us to teach the values of our local Hawaiian culture & language. We hope you take the time to learn and preserve the Hawaiian culture. As well learn to love & respect why we love our aina' (island) & it's people so much!

Lanakila - Hawaiian meaning for Victory

Aloha is an essence of being: love, peace, compassion, and a mutual understanding of respect. Aloha means living in harmony with the people and land around you with mercy, sympathy, grace, and kindness. In Hawaii, we have learned to live aloha - it's a way of life.

Relaxed comfortable fit | 100% Ring Spun Fine Jersey Cotton Construction  | UNISEX SIZING