New Arrivals!

Fierce & Sweet pineapple design in our SOFTEST sweatshirt. Promise you'll love how comfy this is.

Inscription on sleeve:

Be a pineapple. Stand tall. Wear a crown & be sweet on the inside.

90% combed and ring-spun cotton | 10% poly fleece

 
Proudly designed and screen printed in Hawaii. Unisex sizing. This item runs bigger and we recommend to order one size down.

Live Aloha and the cutest pineapple design in our SOFTEST sweatshirt. Promise you'll love how comfy this is.

Aloha is an essence of being: love, peace, compassion, and a mutual understanding of respect. Aloha means living in harmony with the people and land around you with mercy, sympathy, grace, and kindness. In Hawaii, we have learned to live aloha - it's a way of life.

90% combed and ring-spun cotton | 10% poly fleece

 
Proudly designed and screen printed in Hawaii

Live Aloha and the cutest pineapple design in our SOFTEST cropped hoodie. Promise you'll love how comfy this cropped hoodie is.

Aloha is an essence of being: love, peace, compassion, and a mutual understanding of respect. Aloha means living in harmony with the people and land around you with mercy, sympathy, grace, and kindness. In Hawaii, we have learned to live aloha - it's a way of life.

52% combed and ring-spun cotton | 48% poly fleece

 
Proudly designed and screen printed in Hawaii

Ultra comfy Aloha Essential Cropped Long sleeve in this gorgeous color - Dusty Blue with raglan style construction to be perfectly tailored to your body. Designed with breathable french terry fabric that is moisture wicking. True to size.

Features we love:

• Love Fitness - Hawaii reflective logo
• Our signature heart logo that is simple and minimal branding 
• Lightweight French Terry Fabric that is moisture wicking
• Tailored fit and sleek modern design

Perfectly paired with the Aloha Essential Joggers or Jogger Shorts in Dusty Blue

Ultra comfy Aloha Essential Cropped Long sleeve in this gorgeous color - Steel Blue with raglan style construction to be perfectly tailored to your body. Designed with breathable french terry fabric that is moisture wicking. True to size.

Features we love:

• Love Fitness - Hawaii reflective logo
• Our signature heart logo that is simple and minimal branding 
• Lightweight French Terry Fabric that is moisture wicking
• Tailored fit and sleek modern design

Perfectly paired with the Aloha Essential Joggers or Jogger Shorts in Steel Blue

Ultra comfy Aloha Essential Cropped Long sleeve in this essential color - Black with raglan style construction to be perfectly tailored to your body. Designed with breathable french terry fabric that is moisture wicking. True to size.

Features we love:

• Love Fitness - Hawaii reflective logo
• Our signature heart logo that is simple and minimal branding 
• Lightweight French Terry Fabric that is moisture wicking
• Tailored fit and sleek modern design
• Street style red, white, & navy ribbing down the sides

Perfectly paired with the Aloha Essential Joggers or Jogger Shorts - Black

Aloha Victory Tee - special tribute to the Hawaiian Flag and the culture on the Hawaiian Islands. We want to spread aloha to you! Live aloha no matter what!

-Modestly hand-cropped just below the navel

Back printed with a beautiful & powerful Hawaiian phrase:

Loa'a ka lanakila no ka hana pa'akiki - Victory is achieved through hard work.

Aloha is an essence of being: love, peace, compassion, and a mutual understanding of respect. Aloha means living in harmony with the people and land around you with mercy, sympathy, grace, and kindness. In Hawaii, we have learned to live aloha - it's a way of life.

100% Ring Spun Cotton | Printed & designed in Hawaii | UNISEX SIZING 

Aloha Victory Tee - special tribute to the Hawaiian Flag and the culture on the Hawaiian Islands. We want to spread aloha to you! Live aloha no matter what! 

-Modestly hand-cropped just below the navel

Back printed with a beautiful & powerful Hawaiian phrase:

Loa'a ka lanakila no ka hana pa'akiki - Victory is achieved through hard work.

Aloha is an essence of being: love, peace, compassion, and a mutual understanding of respect. Aloha means living in harmony with the people and land around you with mercy, sympathy, grace, and kindness. In Hawaii, we have learned to live aloha - it's a way of life.

100% Ring Spun Cotton | Printed & designed in Hawaii | UNISEX SIZING 

Aloha Victory Tee - special tribute to the Hawaiian Flag and the culture on the Hawaiian Islands. We want to spread aloha to you! Live aloha no matter what! 

-Modestly hand-cropped just below the navel

Back printed with a beautiful & powerful Hawaiian phrase:

Loa'a ka lanakila no ka hana pa'akiki - Victory is achieved through hard work.

Aloha is an essence of being: love, peace, compassion, and a mutual understanding of respect. Aloha means living in harmony with the people and land around you with mercy, sympathy, grace, and kindness. In Hawaii, we have learned to live aloha - it's a way of life.

100% Ring Spun Cotton | Printed & designed in Hawaii | UNISEX SIZING